ADVICE

advice (ad-vIs).1. Guidance offered by  one person,  esp.  a lawyer,  to another. See  ADVICE OF  COUNSEL.  2.  Notice  of  the  drawing  of  a  draft  for  goods  or  services.  See  LETTER  OF ADVICE. — advise (ad-vIz), vb. remittance  advice.Notice  that  a  sum  of  money  has  been  sent  (esp.  by  mail)  for  goods  or services. See REMIT-TANCE. [Blacks…

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ADVERTISING SUBSTANTIATION

advertising substantiation.A  doctrine  of  the  Federal Trade  Commission  making  it an  unfair and deceptive act to put out an advertisement unless the advertiser first has a reasonable basis for believing that each claim in the advertisement is true. [Blacks Law 8th]

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ADVERTISING

advertising. 1. The action of drawing the public’s attention to something to promote its sale. 2. The business of producing and circulating advertisements. comparative  advertising.Advertising  that  specifically  compares  the  advertised  brand  with another brand of the same product. competitive  advertising.Advertising  that  contains  little  information  about  the  advertised product, and that is used only to help…

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ADVERSUS

adversus  (ad-v<<schwa>>r-s<<schwa>>s),  prep.  [Latin]  Against.  •  The  first  letter  of  this term was formerly used in law reports in place of the more commonly used v. (“versus”). — Abbr. [Blacks Law 8th]

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