advertising. 1. The action of drawing the public’s attention to something to promote its sale. 2.

The business of producing and circulating advertisements.

comparative  advertising.Advertising  that  specifically  compares  the  advertised  brand  with

another brand of the same product.

competitive  advertising.Advertising  that  contains  little  information  about  the  advertised

product, and that is used only to help a producer maintain a share of the market for that product.

informative advertising.Advertising that gives information about the suitability and quality of

a product. [Blacks Law 8th]