LOSS LEADER
loss leader.A good or commodity sold at a very low price, usu. below cost, to attract customers to buy other items. — Sometimes shortened to leader. See BAIT AND SWITCH.
[Blacks Law 8th]
loss leader.A good or commodity sold at a very low price, usu. below cost, to attract customers to buy other items. — Sometimes shortened to leader. See BAIT AND SWITCH.
[Blacks Law 8th]