FALSE-ASSOCIATION CLAIM

false-association claim.Intellectual property. A claim based on the wrongful use of a

distinctive name, mark, trade dress, or other device to misrepresent sponsorship, origin of goods or

services, or affiliation. • The power to assert a false-association claim is not limited to trademark

registrants. Any person who claims an injury caused by deceptive use of a trademark or its

equivalent may have standing to bring suit. See 15 USCA § 1125(a)(1)(A).[Blacks Law 8th]