DISTINCTIVENESS

distinctiveness,n.  Trademarks.  The  quality  of  a  trademarked  word,  symbol,  or  device  that

identifies the goods of a particular merchant and distinguishes them from the goods of others. —

Also  termed  acquired  distinctiveness.  [Cases:  Trade  Regulation    10.  C.J.S.  Names  §§  15,  17;

Trade-Marks, Trade-Names, and Unfair Competition §§ 41–42.] — distinctive,adj. [Blacks Law 8th]