BRAND

brand.Trademarks. A name or symbol used by a seller or manufacturer to identify goods or services and to distinguish them from competitors’ goods or services; the term used colloquially in business and industry to refer to a corporate or product name, a business image, or a mark, regardless of whether it may legally qualify as a trademark. • Branding is an ancient practice, evidenced by individual names and marks found on bricks, pots, etc. In the Middle Ages, guilds granted their members the right to use a guild-identifying symbol as a mark of quality and for legal protection. — Also termed brand name.

private brand.An identification mark placed on goods made by someone else under license or other arrangement and marketed as one’s own. • The seller of private-brand goods sponsors those goods in the market, becomes responsible for their quality, and has rights to prevent others from using the same mark.[Blacks Law 8th]