BEST EFFORTS

best efforts.Diligent attempts to carry out an obligation <the contractor must use best efforts to complete its work within the stated time>. • As a standard, a best-efforts obligation is stronger than a good-faith obligation. Best efforts are measured by the measures that a reasonable person in the same circumstances and of the same nature as the acting party would take. — Also termed best endeavors. Cf. due diligence (1) under DILIGENCE; GOOD FAITH . [Cases: Contracts  189.

C.J.S. Contracts §§ 341–342.][Blacks Law 8th]