BAIT ADVERTISING
bait advertising.See BAIT AND SWITCH. BAIT AND SWITCH
bait and switch.A sales practice whereby a merchant advertises a low-priced product to lure customers into the store, only to induce them to buy a higher-priced product. • Most states prohibit the bait and switch when the original product is not actually available as advertised. — Also termed bait advertising. [Cases: Consumer Protection 7. C.J.S. Credit Reporting Agencies; Consumer Protection § 59.][Blacks Law 8th]