ANTI-ASSIGNMENT-IN-GROSS RULE

anti-assignment-in-gross rule.Trademarks. The doctrine that an assignment of a mark without

the  goodwill  symbolized  by  the  mark  is  invalid.  •  Although  trademark  rights  are  not  destroyed

when a mark is assigned in gross, the failure of the assignor to continue to use the mark, coupled

with  an  ineffective  transfer,  may  result  in  aban-donment.  —  See  assignment  in  gross  under

ASSIGNMENT. [Cases: Trade Regulation    101.1. C.J.S. Trade-Marks, Trade-Names, and Unfair

Competition § 205.] [Blacks Law 8th]