AIDED-AWARENESS SURVEY
aided-awareness survey.Trademarks. A trademark survey in which interviewees are asked to
choose from a spectrum of choices that prominently feature the desired response. •
Aided-awareness surveys are often dis-counted or entirely disregarded by courts in
trademark-infringement actions. — Also termed aided-recall survey. [Cases: Trade Regulation
580. C.J.S. Trade-Marks, Trade-Names, and Unfair Competition §§ 268, 271.] [Blacks Law 8th]