AIDED-AWARENESS SURVEY

aided-awareness survey.Trademarks. A trademark survey in which interviewees are asked to

choose   from   a   spectrum   of   choices   that   prominently   feature   the   desired   response.   •

Aided-awareness   surveys   are   often   dis-counted   or   entirely   disregarded   by   courts   in

trademark-infringement  actions.  —  Also  termed  aided-recall  survey.  [Cases:  Trade  Regulation

580. C.J.S. Trade-Marks, Trade-Names, and Unfair Competition §§ 268, 271.] [Blacks Law 8th]