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AD HOMINEM

ad hominem (ad hom-<<schwa>>-n<<schwa>>m), adj.[Latin “to the  person”] Appealing to

personal  prejudices  rather  than  to  reason;  attacking  an  opponent’s  character  rather  than  the

opponent’s assertions <the brief was replete with ad hominem attacks against opposing counsel>.

— ad hominem,adv. [Blacks Law 8th]